Welcome to Our Content Hub
Take Part in Aprimo Knowledge, Content, and Community from Anywhere in the World.
More content coming soon!
Content
AI: Changing the Game for Everyone
Check out this session for examples of how Microsoft is demystifying AI for the masses for development as well as consumption, here.
"A Day in the Life" From Ideation to Distribution with Aprimo
View this session on-demand, here, to learn what a day in the life is like for an Aprimo user! Learn best practices in using our software, how to effectively manage your content lifecycle, and more.
Content Ops: The Next Generation Of Experience Marketing
Check out TCA's Robert Rose's on-demand Sync! session on why Content Operations will be the most important part of your customer experience strategy, here.
Operations
Pacific Life’s Analog to Digital Breakthrough: An Evolution from Chaos to High Efficiency
Check out Pacific Life's 2 part webcast which includes... Part 1: Creative Teams in Aprimo & Part 2: The Broader Experience of Aprimo.
Agile 101: Tackling Uncertainty with Agility
Check AgileSherpas' Andrea Fryrear's full on-demand webinar on how to turn change into a competitive advantage, here.
Cigna's Evolution Toward Measurable Success
Watch Ed Breault, Aprimo CMO, and Melissa Teitler, Director of Marketing Operations at Cigna, for a fireside chat regarding Cigna's journey from a pilot implementation to broad adoption and measurable operational success, here.
Planning
The Importance of Marketing Spend Optimization
KPMG shared thoughts about the growing importance of marketing management, why marketers need to better align with finance to build clout, and more at Aprimo Sync! 2019. Read article here.
Plan & Spend Forum - Watch On-Demand
Are you an Aprimo Plan & Spend customer? If you missed our recent customer forum, you can still get in on the action!
Watch the forum on-demand through this link to view the following sessions:
Supporting Compliance, Agility & Simplicity with Plan & Spend
Best Practices in Integrating with ERP and Marketing Execution Systems
Become a Reporting Hero: Top 5 Trends in Aprimo Advanced Reporting
Aprimo BI reporting partner, Solutions Plus, shares 5 impactful trends they employ when helping their customers with Aprimo advanced reporting and dashboards. Learn how you can capitalize on these trends by watching the full session here.
Best Practices
Case Study: Prudential
Hear from Prudential and learn real-life, winning strategies that can be used to drive high end user engagement and adoption.
Best Practices for Traffic Management in Aprimo - Splunk
In this on-demand session, Splunk will take you through their best practices for traffic management, focusing on how they design and use workflows in Aprimo. View the full session here.
Best Practices for End-User Adoption
Rolling out Aprimo for the first time or expanding the usage of Aprimo into your organization? This session will teach you strategies to drive high end user engagement and adoption.
.png){kind=logo}
